According to a study published by Cisco 82 percent of internet traffic will be driven by videos. This is why having a good video marketing plan in place for your website is so essential not only will it increase traffic to your website.
Video marketing is using videos to promote and educate your target audience.
Video marketing is a type of content marketing that uses video as the main form of creative collateral.
Why do it? Because it works. Video ads perform better than static image ads in every way.
More clicks and cost far less per lead. In the last 10 years, two important video trends have emerged. First, demand for video has increased. And second, the cost of video production has decreased. Thanks to video makers like Biteable, the world's simplest video maker, it's easier than ever to make marketing videos.
The first thing for any marketer is to set goals and targets within the marketing funnel. Video is useful at every stage of the marketing funnel, from awareness at the very top, consideration in the middle and conversion at the bottom.
Video content is short, sharp and introductory. Aim for 30 seconds or less and explain your value proposition. What is the value of your business to the viewer? Metrics like number of views and length of views are a good marker of success.
Why Do You Need Video Marketing In Your Business?
Video marketing is powerful no doubt. And a lot of it has to do with accessibility. We watch videos on our computers,
mobile devices, and TVs. In fact, go to a metropolitan area like New
York, Las Vegas, Hong Kong, or wherever, and you'll likely see videos playing on billboards. And the numbers speak for themselves. In a 2018 study, it was reported that 85%
US internet users watch online video content every month. So with such high demand for video content,
how do we use it as business owners and marketers to actually drive revenue? To answer that, let's first define video marketing. Video marketing is using videos to promote
and educate your target audience.
1. It's used to increase brand awareness:
Now, video marketing doesn't mean you have
to create shows or be a personality that people fall head over heels for. A report from Hubspot Research shows that 54%
consumers want to see videos from brands, which is higher than any other content type.
2. Google’s research shows that 6 out of 10 people would rather watch online videos than television.
3. A video on your website can Boost your conversion rate upto 80%.
First things first. Videos can make you some serious money. Adding a product video on your landing page can increase conversion by 80%. The Treepodia Team has made it sure that video works well regardless of the category in which you deploy it.
4. Video Builds Trust;
Trust is the underpinning of changes and deals. In any case, building trust ought to be an objective all alone. The entire idea of content marketing depends on trust and making long haul connections. Quit selling and let individuals come to you by giving them intriguing and valuable data.
5. Google Loves Videos;
Videos permit you to expand the time spent by guests on your site. Subsequently, longer openness fabricates trust and signals web crawlers that your website has great substance.
N/B; Video advertising is turning out to be increasingly reasonable and far reaching. Video reception develops part of the way since it progresses in innovation yet in addition since it's not difficult to spread across the globe. Making promoting recordings for your business requires innovativeness and information on human brain research. The mixed drink of these parts makes it conceivable to make genuine supernatural occurrences of advertising at insignificant expense.
Advantages of Video Marketing
1.Videos support data maintenance
2. Video is an SEO gold mine;
helping fabricate backlinks to your site, supporting preferences and offers (which can impact search rankings), and directing people to your site. Furthermore we should not fail to remember that YouTube is owned by Google, so make certain to present your videos on YT and tag with catchphrases/key expressions!
3. Video Helps connect to Audience.
This is when your audience probably knows a bit about you, but the marketplace is crowded with options and you want to stand out. Offering consistent expert knowledge and advice while steering away from one-off discounts or gimmicks can build trust in this stage. Measure success by click through rate.
Types of Video Marketing:
Video marketing can be utilized in various ways of instructing, illuminating, and making new clients.
1. Product video;
Product videos generally acquaint a likely purchaser with a particular item. What's the item resemble? What are the advantages of the item? How does the item function?
2. Brand Videos;
Brand videos are commonly used to create and increase brand awareness. These videos will usually provide information about what a brand is all about and why people should care.
3. Company Culture video;
These are like brand films, however they Centre around organization culture. Many organizations will utilize these to assist with drawing in possible representatives by giving them more data about the organization and what it resembles to work there.
4. FAQ videos;
A great deal of organizations will utilize FAQ videos to resolve generally posed inquiries individuals have. It's an incredible method for noting protests early in an extremely captivating manner.
5. Instruction video;
How do I actually use or put together the product I just bought? Sure I've got written instructions, but some companies are taking things a step further and shooting video to help too.
Cons: Video marketing can basically increase engagements for your business which can help to increase your branding. The video types suggested for small businesses are very useful for me personally. Nowadays, online presence can make a great impact.
“There are many types of video, but let's break it down into the most common ones you're likely to use. Ads are relatively straightforward production pieces in video marketing. They're unambiguously promoting something and they get to the point quickly.”
>Explainer videos are a great way to show your authority in your field. They give knowledge about a product, service process or thing and they generally help answer a question. Testimonials are a powerful form of social proof. They prove that you're trustworthy. Genuine comments from customers with a name and face are best. These videos are more newsy and answer questions with who,
>What keyword combinations people are using to find content in your niche. Pick the ones with volume and make videos to match. (gentle upbeat music) The first step in making a video is storyboarding. If you have a big budget, you can hire someone who specialises in storyboarding. If not, you can sketch it out by yourself.
>Remember to speak
directly to your audience and keep it brief. Read your script out loud as you go because the way we speak is totally different to the way we write. If your video idea is really specific, like you want to show a dozen clowns dancing on the rim of an active volcano, you'll have to find a camera, hire some clowns and put them to work in front of a green screen.
>I recommend using YouTube as your host platform because it's free and comes with built-in mechanisms that help big time with SEO and discovery. Alternatively, you can host your video on your own server or look for a paid third party video hosting service like Wistia or SproutVideo. Once you're hosted, there are lots of places you'll want to show off your video,
>But the first stop should be your website. A video on the home or a landing page can increase conversions by up to 80%. When it comes to advertising the first question is to pay or not to pay. If you have the budget, focus on Facebook and YouTube for paid marketing as they both offer precise targeting and good ROI. If you've built an audience.
>And are willing to put in the work, organic posting can work just fine, especially on platforms like YouTube or even Instagram. Earnest tactics like going live, engaging in conversations or groups and using influencers are all viable ways to distribute your video content without paying a cent for advertising.
N/B: You need a professional video editor for your video Marketing, it will help to promote your sales.
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